The Benefits of On Hold Marketing
Enhance Your Corporate Image
You may only have 2 members of staff, but a professional message can give the callers
the impression you have a massive operation.
Improve Customer Relationships
By letting your callers know they are being dealt with, it reassures their confidence
in your services.
Avoid Impersonal Automated Sound or ‘Silence’
Don’t let your callers think they’ve been cut off.
Need to move a lot of stock? Why not tell your callers about it while they are on hold?
Introduce New Products and Services
You tell your new customers about your new products, what about the old customers
who are calling you today?
Psychologically Reduces Hold Time
Studies prove that callers believe they are ‘on hold’ for a shorter time when listening
to a Music on Hold production.
You Don’t Get a Second Chance To Make A First Impression
If you don’t sound professional first time, will they call back?
‘On Hold’ time is dead air – fill it with advertising for your company!
When listening to a professional Music on Hold production, people are interested to hear
what is being said, reducing their perceived waiting time.