The customer service telephone line is the bread...
Leverage on-hold messaging revenue sharing to boost your profits and brand awareness
Let’s face it, money makes the world go round. Some may argue gravity is the primary cause, but at least in the business world, there’s no bigger drive – for your business, staff and products – than revenue. And your partners are in the exact same boat too.
Partner incentives come in many shapes and sizes. SPIFFs, exclusivity deals, commissions, pre-purchase discounts all have their place, but in our opinion, the best way to establish the right foundations for a long-term commercial relationship is revenue sharing. Here’s why.
Revenue sharing is win-win
Simply put, sharing the spoils is the perfect arrangement because both parties have a vested interest in the success of the partnership. Resellers want to increase margins by offering a new service or product, and vendors want to get their product in the hands of more users to maximise revenue. It’s a win-win!
Especially with low-resource products like Music on Hold, that haven’t cost an arm-and-a-leg to build into your portfolio, it can also be easy for sales teams to put them to the side and focus on the expensive services that still need to break even.
But with a profit-sharing arrangement, your vendors will expect to see sales increase not drop. And if focus does shift, then sooner or later, you’re going to get a call from your vendors wanting to know why.
While some may perceive this negatively, it’s a great way for vendors – like AudPro – to get in touch, uncover the cause, and see if there’s anything else they can do to support your operation in getting those sales back up.
From our experience, those consistent and honest conversations end up building a far better relationship in the long-term, compared to a vendor selling you a service and leaving you to it, because both sides want to support each other and keep the revenue coming in!
The freedom to do what you do best
Vendors are famously protective about how you sell their products. Whether that’s how you refer to it, contract lengths, minimum prices or any other demand, typical vendor/reseller relationships can be incredibly inflexible. Not with AudPro.
You know your customers better than we ever could, so you know the selling model that’s going to work best for them. That’s why we give you the freedom to charge your customers for their audio marketing however you think is best!
If you think your customers would prefer being charged per message or would agree to a higher-price per line if MoH was part of the package, or on a monthly recurring revenue model, it’s completely up to you!
We trust you to find an invoicing solution that remains attractive to your customers, while giving you the opportunity to make as much or as little from on hold messaging as you like. Because at the end of the day, more sales for you means more revenue for both of us.
Revenue sharing works
With nearly two decades of experience selling Music on Hold, we’ve learnt a lot over the years – what works and what doesn’t – and revenue sharing definitely works.
With a network of Music on Hold resellers across the UK, we know what our partners need to succeed and how to use our brand to cast more light your way. Our revenue sharing partners take advantage of co-branded material, bespoke offers and resources to drive new sales and raise their credibility in the channel.
We’ll create a white-labelled portal that gives your customers a branded page to land on when ordering their audio marketing and you can use Music on Hold for your own operation on us. We’ll even get you up and running, selling MoH in 7 days.
I’d be happy to help you learn more about Messaging on Hold. If you don’t offer it someone else will!
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